GENERAL ASSEMBLY

How to be a Design Jedi

The embedded nature of technology in our increasingly interconnected world requires a new framework for how we practice design. 

 
 

As a young UX Designer, I saw the power in the process I was learning. It was clear to me that human-centered design was a path to dramatically shift businesses and ultimately large-scale systems. 

And yet I felt like this realization put me in a design minority. 

I was deeply embedded in communities of practice in the social impact and design spaces, and yet these two areas were not talking.

I was riding the bus to class over 2 hours a day and experiencing firsthand how clunky and unintuitive LA's transportation system was - especially where the digital and physical connected. 

I was talking with other designers about how technology was a tool to rethink how government services were delivered to communities. 

The more I explored these intersections and opportunities, the more I started to see that the paradigm in which we traditionally practiced design was shifting. There was a new, interconnected world emerging and humans were coexisting with technology in ways previously unanticipated. There was a new need for an ethical framework that would empower designers to think deeply about the long-term impact of technology on humans and communities

The future is here.
How do we design  it intentionally?

Design Jedi is a talk exploring the ethical decisions facing today's designer. 

What are the implications of design in today's deeply networked world? 

What are designers responsible for when online decisions create offline impacts? 

Where do design and business goals align to support sustainable bottom lines?